Brand Guidelines

Improper Usage Guide View Brand Quick Guide

The Craycroft Elementary School Hawk logo is a protected brand mark and a key element of our school’s visual identity. Maintaining the integrity of this logo is essential to preserving the tradition, pride, professionalism, and recognition associated with Craycroft Elementary School and the Sunnyside Unified School District.

Unauthorized, altered, or distorted versions of the Hawk logo, including the mascot, must not be used under any circumstances. These include, but are not limited to:

• Modifying the logo’s proportions, colors, or typography
• Adding outlines, effects, gradients or colors
• Replacing or redrawing the Hawk illustration
• Combining the logo with other graphics, mascots, or text treatments
• Using clip-art, internet-sourced, or AI-generated “Hawks”
• Recreating the logo from scratch or tracing it from low-resolution images

All versions of the logo must come directly from the official Craycroft Elementary School Brand Guide provided by the SUSD Communications Department. Any logo or graphic not included in that kit is considered non-compliant and strictly prohibited.

To request approved files or confirm proper usage, contact the SUSD Communications Department before publishing or producing any materials featuring the Craycroft Elementary School Hawk brand.

SUSD’s official fonts should be used consistently throughout all communication materials and should not be substituted. Proxima Nova is used for headlines and titles. The feel is clean and when used
in upper case, its effect is unmistakably Sunnyside. Our secondary font is Merriweather, and may be used in body copy.

Proxima Nova – used for Headers and Sub-headers
Merriweather – used for body copy